Slack + Marketing Teams: Use Slack to Plan Your Next Webinar Campaign
Using Slack with Salesforce became a hot conversation when news broke about the Slack acquisition. Slack is loved by teams in all corners of the organization for its intuitive...
True mROI: Pushing the Boundaries of Marketing Measurability
How much did marketing activities contribute to the sales pipeline? For every dollar spent on campaigns, how much is gained in profit? Does the marketing team justify its existence?...
How to Make Your Pardot Event Registration Invite-only
Running event campaigns using Pardot, whether they are in-person or virtual, is a popular use case. What if you wanted to set up an invite-only event, just for a...
How to Send SMS Messages with Pardot Engagement Studio
Time equals money – especially when it relates to your sales team – which is why more sales leaders are seeing the potential of marketing automation, and putting resources...
What are Lists in Salesforce Marketing Cloud?
If you’re a regular Marketing Cloud user, you may have considered whether there are better ways to store your data in Salesforce Marketing Cloud Email Studio. You may want...
Maximise your Marketing Cloud Data with Automation Studio
Segmenting data in Salesforce Marketing Cloud means you can reach your target audience. While that’s obvious, it’s not always smooth sailing. Do you find you need to segment (or...
